It seems like there very few really good books that cover online marketing in as comprehensive a fashion as Kathleen Gage’s “Power Up For Profits.” I’ve been following her for years and she always gives high-value content. Her book is no exception.

Although her chapters go through the usual suspects, such as choosing your niche, ideal client, creating products, building a list, etc., Kathleen adds to the mix her vast experience in online and offline marketing, plus many insider tips along the way. You get to see how SHE did it. Plus in her content, she also discusses why you should do this or that. It’s important to know the “why.”

She illustrates her strategies with charts that make it easy-to-understand and see at a glance the entire process. For example, in the chapter on information products, she illustrates her points with a chart on the “Product Life Cycle.” This is a very helpful chart that lays out the process that a product goes through. You can see at a glance where your product is in the cycle and also see what stages you might be leaving out.

Throughout the book Kathleen gives real-life examples from her or her clients’ experiences. These are helpful to illustrate different ways to use the strategies she teaches.

Kathleen shares many strategies in her book, such as market positioning, establishing a social media presence, creative blog marketing, how to incorporate web radio to gain massive visibility, and how to profit from free publicity.

This book is packed with her formulas for all the strategies she has used herself to build a profitable business. For example…

• She has a 9-step process for “Article Development and Distribution Process,” including what needs to be included in a good article so you can position yourself as an expert.
• There’s a whole chapter on how to use blogging in your business with all the tips and techniques for getting the biggest bang for your buck.
• Another section discusses the best procedures for setting up joint venture partnerships.
• And another one gives her ten steps for successful list-building.

She also shares many of her insights on running a profitable business such as…

• Know your market and connect with them not just with tactics, but also on an energetic level.
• If you want to succeed, you need to know who your market is, how to market to them, what the market perception of you and your business is, what market trends impact your business, and how all these components fit together.
• If you don’t identify what makes you unique, your market won’t be able to either.
• Know your competitors’ strengths and weaknesses.

In most cases, direct return on investments of time and money is not the best measurement of success for any particular strategy—it’s the amount of interaction you receive.

Some of these strategies, I have heard before, but reading Kathleen’s book, gave me new insights to these and new information I didn’t have. You can always learn something new. I especially appreciated her chapters on affiliate marketing and joint venture partnerships, including techniques for getting interviews with high-profile industry leaders.

Kathleen Gage has built a very successful business and it’s worth your time to read about how she did it and what she recommends and doesn’t recommend. This book is the ultimate textbook on marketing your business in conversational, easy-to-understand language. It should be in your business library.

It is rather mystifying why so many new marketers assume being educated isn’t important.

You wouldn’t be able to safely drive your car around town if you didn’t take driver’s training. No one would ever try to fly an airplane without going to pilot school. Yet, for some unfathomable reason, over 90% of new affiliate marketers get the crazy notion that they can cash in big without any knowledge at all. Those are the ones who complain all the time. They could be busy making money if they had only seen the importance of enrolling in an affiliate course. Marketing online is the road to making millions.

There is a right way to perform the work of an affiliate marketer.

Those are the steps and strategies that can make a millionaire out of the garbage man. There are a lot of wrong ways to be an affiliate marketer too. Like taking shortcuts and not doing the initial research needed to open up the revenue stream. One of the worst things you could do is waste tons of time hanging around in the affiliate forums. Yes, you can learn some great stuff from the big dogs do drop into a forum from time to time. The most frequent forum dwellers are losers at actual marketing. If they put that effort into learning what they need to know in affiliate course, marketing would be their focus instead of complaining.

What can you learn from an affiliate course? Marketing strategies like these:

o How to work smart and not just work hard.
o The easiest way to make your landing page convert fast.
o Why over 90% of affiliate marketers fail to make money.
o How to take total advantage of free marketing tools online.
o How to get people to pay for information.
o Why the free way is not the right way.
o How to cash in through social marketing.
o How to locate and drive the right target market.
o How to get on the fast track to making big bucks.

You owe it to yourself to do whatever it takes to learn everything you need to know to succeed.

Marketing does work. There are affiliates raking in over a million bucks a year. That isn’t a scam, it is the indisputable truth. When you have enough of working hard, you’ll either see the light or throw in the towel. It is worth some sacrifice to get past the learning curve as a marketer. I ate peanut butter bread, Ramen noodles and frozen French fries for a week to be able to enroll in the affiliate course. Marketing with the right knowledge made it all up to me really fast. I’ll never have to eat Ramen noodles again! What about you? If you are ready to make some serious cash, get started on a solid marketing education today.